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Business Research Methods (with Qualtrics Card)
Business Research Methods (with Qualtrics Card)

Business Research Methods (with Qualtrics Card) by William G. Zikmund
Publisher: South-Western College Pub; 008 edition | 2009 | ISBN: 1439080674 | PDF | 696 pages | 26 MB


This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Research Methods for Business Students (5th Edition)
Research Methods for Business Students (5th Edition)

Mark N.K. Saunders, "Research Methods for Business Students (5th Edition)"
Publisher: Prentice Hall | 2009 | ISBN: 0273716867 | PDF | 656 pages | 16.5 MB


A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the student choice' and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: *For Students: self-assessment questions, glossary, revision flashcards , tutorials for SPSS and NVivo, plus Smarter Online Searching Guide * For Instructors: teaching manual, powerpoint slides, testbank
Research Methods for Business Students (4th Edition)
Research Methods for Business Students (4th Edition)

Research Methods for Business Students (4th Edition) by Mark Saunders, Adrian Thornhill and Philip Lewis
Pre tice | 2006 | ISBN: 0273701487 | 656 pages | PDF | 8,6 MB


In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.
PSD Business Cards Pack
PSD Business Cards Pack
PSD Business Cards Pack
30 Business Cards | PSD | 115 MB
Marketing Research: An Applied Approach
Marketing Research: An Applied Approach

Naresh K. Malhotra and David F. Birks, "Marketing Research: An Applied Approach"
Tra ns-Atla ntic Public ations, Inc. | 2008 | ISBN: 0273706896 | 835 pages | PDF | 36 MB


This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
Research Methods Laboratory Manual for Psychology, 3 edition
Research Methods Laboratory Manual for Psychology, 3 edition

Research Methods Laboratory Manual for Psychology, 3 edition by William Langston
W..rth Publishing | 2010 | ISBN: 0495811181 | 224 pages | PDF | 7,8 MB


RESEARCH METHODS LABORATORY MANUAL FOR PSYCHOLOGY is a one-of-a-kind solution for research methods classes. Experiments found within the text and on the CD-ROM cover such topics as the Stroop Effect, gender pronouns, and mood and perception, allowing you to experience research methods hands-on while focusing you on the asking and answering of interesting questions, rather than on the actual tracking down of materials.
Marketing Research: An Applied Approach - European
Marketing Research: An Applied Approach - European

Marketing Research: An Applied Approach - European
Financial Times Management; 2 edition | November 30, 2005 | ISBN-10: 0273695304 | 777 pages | PDF | 19.81 MB


Written for students studying market research at both undergraduate and postgraduate levels, Marketing Research: An Applied Approach provides a comprehensive and authoritative commentary on this increasingly important subject. This updated edition includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research In addition 9 Full Harvard Business School Case Studies, complete with teaching notes and accompanying questions are available through our Custom Publishing Programme. Please contact your local Pearson Education Sales Representative to find out more.
Research Methods for Managers
Research Methods for Managers

John Gill, Phil Johnson, "Research Methods for Managers"
S.ge Publications Ltd | 2002 | ISBN: 0761940014 | 234 pages | PDF | 1,2 MB

`With its comprehensive coverage, clear, logical structure and lucid, accessible writing style, this masterful introduction to management research sets a standard others will find hard to emulate. A highly informative 'must buy', I strongly recommend this text as essential reading for all engaged in research in management.' - Peter L Jennings, University of Southampton, School of Management

`John Gill & Phil Johnson have written a text which is necessary reading for management students. But it is even more necessary reading for those managers - both of the student and//or practising variety - who in their search for a coherent and hard identity have chosen to see themselves as men and women of action rather than theorisers'-Alex Weich, Westminster Business School
101 Successful Networking Strategies
101 Successful Networking Strategies

Eric Kramer, "101 Successful Networking Strategies"
Co urse Techn ology P TR | 2011 | ISBN: 1435459849 | 144 pages | PDF | 1,2 MB


Now business professionals and job seekers can master the strategies needed to maximize networking opportunities and achieve results with the fast-paced, effective approach found only in Kramer's 101 SUCCESSFUL NETWORKING STRATEGIES. Written by accomplished career coach and clinical psychologist Eric Kramer, this unique book applies the latest research in social intelligence to networking like no other book. Easy to read and understand, with strategies that are simple to implement, 101 SUCCESSFUL NETWORKING STRATEGIES offers a wealth of recommendations today's readers can instantly implement to become master networkers. The book's brief "What to Think/What to Do" presentation focuses on the most important concepts behind networking to ensure readers achieve success in this critical business and life skill of networking. This book's specialized knowledge and scientifically proven skills equip new and expert business professionals with strategies to approach any networking opportunity with confidence.
Encyclopedia of Survey Research Methods (2 Volume Set)
Encyclopedia of Survey Research Methods (2 Volume Set)

Encyclopedia of Survey Research Methods (2 Volume Set)
Publisher: Sage Publications | pages: 1072 | 2008 | ISBN: 1412918081 | PDF | 10,1 mb


In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.