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Principles of Marketing (14th Edition)
Principles of Marketing (14th Edition)

Philip Kotler, Gary Armstrong, "Principles of Marketing (14th Edition)"
Pre ntice H all | 2011 | ISBN: 0132167123 | 744 pages | PDF | 33 MB


Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Marketing Management: Millennium Edition (10th Edition)
Marketing Management: Millennium Edition (10th Edition)

Philip Kotler, "Marketing Management: Millennium Edition (10th Edition)"
P,.ice H,ll | 2000 | ISBN: 0130122173, 0536630992 | 784 pages | PDF | 3,1 MB


This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.
Contemporary Marketing (14th Edition)
Contemporary Marketing (14th Edition)

Contemporary Marketing (14th Edition)
South-Western College Pub | ISBN : 032458203X | February 9, 2009 | 817 pages | PDF | 43MB


Over the years, Boone and Kurtz's Contemporary Marketing has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, Contemporary Marketing remains in a class by itself.
Principles of marketing (12th edition)
Principles of marketing (12th edition)

Principles of marketing (12th edition) by Philip Kotler, Gary Armstrong
Publisher: Prеn tice Hаll Intеrnational | 2007-11-19 | ISBN: 0137128274 | DJVU | 736 pages | 41 MB


The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
Marketing Communications: Interactivity, Communities and Content (5th Edition)
Marketing Communications: Interactivity, Communities and Content (5th Edition)

Marketing Communications: Interactivity, Communities and Content (5th Edition) by Chris Fill
Pre tice H ll | 2010 | ISBN: 0273717227 | PDF | 1000 pages | 19 MB


Marketing Communications, 5th edition, is an essential resource for Marketing and Business degree students, as well as postgraduates studying for their CIM qualification.
The text links theory to practice without overwhelming the reader with references to theories and models
It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

"The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business" by Philip Kotler, Roland Berger, Nils Bickhoff
S?ring?r | 2010 | ISBN: 3642145445 | 142 pages | PDF/epub | 2 MB


Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Marketing in the Public Sector: A Roadmap for Improved Performance
Marketing in the Public Sector: A Roadmap for Improved Performance

Marketing in the Public Sector: A Roadmap for Improved Performance by Philip Kotler, Nancy R. Lee
Wh-rton Sch-ol Pub-hing | 2009 | ISBN: 0131875159 | 352 pages | PDF | 12 MB


Praise for Marketing in the Public Sector:
"Professionally, as an academic turned politician, this book--if published a few years earlier--would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is the application of different marketing principles along each step of the transition process toward establishing an efficient service-oriented governmental agency." Somkid Jatusripitak, Ph.D., Deputy Prime Minister and Minister of Commerce, Royal Thai Government
Marketing Management: A Relationship Approach, 2 edition
Marketing Management: A Relationship Approach, 2 edition

Marketing Management: A Relationship Approach, 2 edition by Svend Hollensen
Financial Times Management | English | 2010 | ISBN: 0273706837 | 655 pages | PDF | 14 MB


Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and maintaining relationships between customers, suppliers and stakeholders, and personnel has become increasingly important in today's business environment. Now in its second edition, this bestselling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans. Drawing from an extensive range of international examples, Hollensen demonstrates how companies such as Ryanair, Harley Davidson, Red Bull and Lindt make use of relationship marketing theory in order to gain competitive advantage.
Selling and Sales Management, 8th edition
Selling and Sales Management, 8th edition

David Jobber, Geoffrey Lancaster, "Selling and Sales Management, 8th edition"
F,.T Press | 2009 | ISBN: 0273720651 | 568 pages | PDF | 5,6 MB


Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.
Cost Accounting: A Managerial Emphasis (14th Edition)
Cost Accounting: A Managerial Emphasis (14th Edition)

Cost Accounting: A Managerial Emphasis (14th Edition)
Prentice Hall | ISBN : 0132109174 | January 14, 2011 | 892 pages | PDF | 12MB


Horngren’s Cost Accounting defined the cost accounting market and continues to innovate today by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasizes the basic theme of “different costs for different purposes,” and reaches beyond cost accounting procedures to consider concepts, analyses, and management.