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Marketing
Marketing

Dhruv Grewal, Michael Levy, "Marketing"
Mg..H/Ir..in | 2007 | ISBN: 0073049026 | 640 pages | PDF | 43 MB


Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
Marketing: Real People, Real Choices (7th Edition)
Marketing: Real People, Real Choices (7th Edition)

Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart, "Marketing: Real People, Real Choices (7th Edition)"
Pre ntice H al | 2011 | ISBN: 013217684X | 600 pages | PDF | 20 MB


Real people, real choices–give students a real feel for marketing.

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
International Marketing, 8 edition
International Marketing, 8 edition

International Marketing, 8 edition by Michael R. Czinkota, Ilkka A. Ronkainen
S--th-W--tern C--ge P-b | 2006 | ISBN: 0324317026 | 720 pages | PDF | 14 MB


INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!
Marketing Strategy, 5 edition
Marketing Strategy, 5 edition

O. C. Ferrell, Michael Hartline, "Marketing Strategy, 5 edition"
S..th-W,,,rn C...ge P,b | 2010 | ISBN: 053846738X | 768 pages | PDF | 22 MB


Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.
Marketing (11th Edition)
Marketing (11th Edition)

Marketing (11th Edition)
South-Western College/West | ISBN: 1439039429 | January 1, 2010 | 809 pages | PDF | 33 MB


You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now Marketing, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's Marketing, Eleventh Edition, will have you saying, "Now that's marketing."
Essentials of Marketing Research, 4 edition
Essentials of Marketing Research, 4 edition

William G. Zikmund, Barry J. Babin, "Essentials of Marketing Research, 4 edition"
S,,th-W,,,rn C...ge P..b | 2009 | ISBN: 1439047545 | 456 pages | PDF | 14,3 MB


Marketing Research deals with the design, collection, analysis, and reporting of data relevant to a firm's current and future needs. The trend in Marketing Research, aside from using the Internet to quickly capture marketing data, is the focus on the marketing research student as a manager of marketing research and not actually a practitioner of marketing research. This course is typically found in 4-year and MBA programs, and is taught out of the marketing department.
Retailing Management, 8e
Retailing Management, 8e

Retailing Management, 8e by Michael Levy, Barton Weitz
MG–H| English | | ISBN: 0073530026 | 704 pages | PDF | 75 MB


Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market.
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
Contemporary Marketing, 15 edition
Contemporary Marketing, 15 edition

Louis E. Boone, David L. Kurtz, "Contemporary Marketing, 15 edition"
S--th-W--stern C..ge P..b | 2011 | ISBN: 1111221782 | 800 pages | PDF | 35,8 MB

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
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Marketing Plans: How to Prepare Them, How to Use Them
Marketing Plans: How to Prepare Them, How to Use Them

Marketing Plans: How to Prepare Them, How to Use Them
Publisher: Butterworth-Heinemann | ISBN: 0750641169 | edition 1999 | PDF | 597 pages | 11,9 mb


At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan. In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools.
Glencoe Marketing Essentials, Student Edition
Glencoe Marketing Essentials, Student Edition

Glencoe Marketing Essentials, Student Edition
Publisher: Glencoe/McGraw-Hill | 2005 | ISBN: 0078612578 | Pages: 853 | PDF | 73,85 MB


Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.